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Why is marketing automation becoming more important for hotels?
Numerous processes (not only in marketing) are still run manually, which costs time and encourages errors. But there are solutions: Automation tools such as HubSpot and Make help hotels to make their administrative processes more efficient , manage guest profiles centrally and optimize lead tracking. In this article, we show you how you can digitize your hotel management with HubSpot in a future-proof way and noticeably improve your processes.
Many hotels, especially in the city hotel industry, lack guest and customer-oriented communication. There is often a lack of targeted segmentation of guests, which means that personalized approaches remain unused. Instead, room bookings are predominantly made via external portals - with high commission costs. These costs can be avoided by targeting guests for direct bookings via your own website.
Challenge 1: Addressing guests in a targeted manner - personally and automatically at the same time
Hotels are faced with the challenge of having to appeal to a wide variety of guest groups individually:
- Leisure guests at the weekend
- Business travelers during the week
- Visitors to private events and celebrations
- Companies for MICE (Meetings, Incentives, Conventions, Exhibitions)
- Major customers with special agreements
In practice, the current process is often still highly manual: many hotels manage their bookings and customer relationships with Excel lists and work mainly with existing customers. Automation and targeted digitalization can increase efficiency, win new customers and strengthen direct sales.
Challenge 2: "People-First" - also in marketing!
The hotel industry is essentially a personal business - but there is often a lack of targeted interaction with guests before and after their stay. Many hotels rely on booking portals and manual processes instead of using the possibilities of digital solutions themselves. However, this leaves considerable potential untapped: segmentation, automation and centralized customer profiles could strengthen customer loyalty, increase sales and secure long-term competitive advantages for you as a hotel operator.
Personalize your guests' experience
Guests expect tailored communication and a seamless experience - from booking to stay and beyond.
With the HubSpot Marketing Hub you can:
- Create automated, personalized campaigns,
- Analyze guest interactions and respond to them in a targeted manner,
- Use email marketing and social media for direct customer loyalty,
- optimize lead generation and upselling through smart workflows.
Do you have a sophisticated CRM solution and want to automate your marketing processes?
If your hotel already uses a powerful CRM system, the HubSpot Marketing Hub can be seamlessly integrated to optimize your marketing processes. Our experienced team will help you use HubSpot as a strategic addition to your existing system - for automated workflows, a more efficient guest approach and smooth processes.
- Automated segmentation: Set up targeted campaigns for different types of guests
- Personalized communication: Customize offers based on previous bookings
- Efficient automation: Save time and increase revenue with smart workflows
Haven't found a suitable CRM solution yet?
HubSpot offers a free and user-friendly CRM system.
Are you unsure which functions you really need? Simply book a no-obligation initial consultation with us! We will analyze your digital system landscape and support you with our CRM expertise to find the optimal solution for your companyBook an online appointment directly
HubSpot and PMS systems: Seamless integration for maximum efficiency
A powerful property management system (PMS) is at the heart of every hotel business - but usually lacks comprehensive marketing automation features. By integrating HubSpot with your PMS, you can centrally manage all guest data, automate personalized marketing activities and make guest outreach more efficient.
- Automatic synchronization: Guest profiles, booking history and preferences are linked to HubSpot.
- Targeted communication: Send personalized offers based on stays or reviews.
- Optimized guest experience: From check-in to aftercare - all connected in one system.
HubSpot for the hotel and tourism industry: smart integration with atlantis dx
As a certified HubSpot agency, we help you to create personalized guest experiences, use your CRM efficiently and automate your marketing strategy. With a wealth of experience in the implementation of digital projects for the hotel and tourism industry, we support you from strategy to implementation and optimization - with your personal contact person, of course.
Our services:
- Individual consulting & strategy development
- Technical implementation and integration
- HubSpot training & support for your team
- Long-term optimization
... or choose a date yourself
Alternatively, book a suitable appointment directly in our calendar. We look forward to getting to know you and discussing your project together!
FAQ about Hubspot in the hotel and tourism industry
Intelligent segmentation and automation can be used to create individual experiences that retain guests and increase sales.
Possible personalized offers:
- Seasonal & event-based offers - special deals for trade fairs, vacation periods or local events
- Birthday emails with an exclusive voucher - for example, a discount on the next overnight stay or a free breakfast
- Personalized recommendations based on previous stays:
- Guests with a high affinity for spas receive wellness offers
- Culinary lovers receive exclusive dinner offers
- Regular guests in higher room categories receive a free upgrade or special conditions
- Optimize B2B deals & billing: HubSpot enables structured management of corporate agreements, key account deals and billing processes.
- Reactivate inactive guests: Automatic reminder emails after 12 months without a booking bring back lost guests and encourage direct bookings.
- Up-selling via WhatsApp or SMS: Targeted up-selling offers can be sent during the stay - e.g. an exclusive dinner special, a drink at the bar or a spa upgrade.
With these automated processes, hotels not only increase guest satisfaction, but also revenue per stay.
Integrate Google reviews into your post-stay emails to encourage more guests to leave feedback. A small incentive, such as a voucher for the next booking, can significantly increase the review rate.
Automation made easy:
- Guests receive an automated email after their stay with a friendly request to leave a review.
- An exclusive thank-you goodie (e.g. discount or voucher) ensures a higher participation rate.
- Use social media to highlight positive reviews and increase your reach.
