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UX design is not a “nice to have” - it is a competitive advantage
In times when products are often interchangeable, the customer experience becomes a unique selling point. If you continuously inspire your customers, you increase the chance that they will become brand ambassadors and recommend you to others. UX design is an elementary component of this customer experience, as it has a direct impact on the user-friendliness of your web applications.
UX design agency for B2B & B2C
A smart UX design is the key to digital products that impress. With clear structures, intuitive navigation and an aesthetic design, you create experiences that inspire rather than frustrate.
- More conversions: Smooth processes lead your users to their goal - whether it's a purchase, registration or inquiry.
- Less support effort: Well-designed user guidance reduces error rates and takes the pressure off your team.
- Stronger customer loyalty: A positive user experience makes your product indispensable.
We create an excellent user experience for our customer projects in the B2B and B2C sectors. The result: your customers experience your product or service as something special before, during and after use. We rely on state-of-the-art tools such as Balsamiq, Figma or Adobe XD and the human-centered design process - this is how we develop your new UX design step by step together with you.
Our UX services
- Consulting: Support in the optimization of user experiences
- Conception: Developing customized ideas and concepts
- Workshops: Requirements analysis, definition of use cases and personas
- Prototyping: Visualization and testing of ideas
- Project support: Support with specific UX projects
Our methods for successful UX design
User research
Using methods such as interviews, surveys, observations and the creation of personas, we examine the needs, behaviors, goals and challenges of your users. With the resulting in-depth understanding, we can design products that are truly tailored to your requirements.
Human centered design
Observe, understand, develop ideas, build & test prototypes. With this iterative method, the focus is always on people. This is how we develop innovative solutions with you that are geared towards the real needs of your users.
Wireframing & prototyping
Prototyping is a key step in the UX design process where we create simplified, interactive models of a product to visualize and test ideas. Based on the requirements and goals of the prototype, we create initial wireframes to plan the structure and layout. We then create an interactive prototype (e.g. with Figma) that simulates the central functions and processes. Based on the findings of several test runs of the prototype, it is revised and refined until a user-friendly solution has been developed.
Usability testing:
We use proven methods such as think-aloud, remote usability testing, A/B testing and eye-tracking for the usability testing of the prototype and the subsequent end product. All these methods aim to measure the efficiency of an application and the satisfaction of the user before, during and after using your application.
Would you like to know how UX optimization can be implemented in your own project? Don't hesitate to contact us - we will be happy to advise you!
Technical aspects
With a well thought-out UX design from atlantis dx, you can have a decisive influence on the performance of your application. We focus on clear navigation concepts, modular designs and the resulting structured code. Accessibility and compatibility with a wide range of output devices are also among the technical requirements that we implement for you in an experienced and solution-oriented manner.
These companies rely on our UX design
Our approach at a glance
In our work on customer projects, we rely on close cooperation with a personal contact person - so web applications can be adapted to suit requirements and ideas can be outlined and tested.
1.
Workshop
Analysis of the current situation and coordination of the wishes and goals of all parties involved. The goal: a roadmap that brings all requirements down to a common denominator.
2.
Conception with wireframes and prototypes
Usability engineering with tools such as Balsamiq Mockups and Figma. This is where the interaction design and action sequences are defined and made tangible.
3.
Development of optimal user interfaces
The final UI design is developed. We always focus on people as users of the application (human-centered design process).
Tip: Pay attention to accessibility and inclusion in your UX design! A well-thought-out UX design takes into account the needs of all users, including people with disabilities. Accessible design therefore not only improves the user experience, but also expands your company's potential target group.
Realize your UX project with atlantis dx!
Successful UX consulting always starts with a thorough analysis of the target group and their needs. By understanding the user perspective, you can tailor your services to the needs and wishes of your customers. Contact us for a no-obligation initial consultation. We look forward to finding out more about your project!
... or choose a date yourself
Alternatively, book a suitable appointment directly in our calendar. We look forward to getting to know you and discussing your project together!
FAQ about UX design agency
User experience (UX) refers to the interaction between the user and a product or service. User experience design therefore takes into account all elements that influence this experience. This also includes usage scenarios and the information architecture of the application.
UI design (user interface design) is concerned with the visual design of the user interface of an interactive application. The aim is to help users understand and interpret the content and functions - the application should be intuitive to use.
UI and UX design cannot be considered completely separate from each other, but they pursue different goals. UX design aims to provide the user with a positive overall experience. UI design, on the other hand, focuses on the visual design of an interactive application. UI design is therefore practically a part of UX design.
