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Our trip to SMX 2024
This year was our first time at SMX in Munich, where the industry's experts meet every year. With over 1,000 participants from 26 countries and 62 keynotes, we were looking forward to new input on the topics of SEO, SEA, content & analytics!
Our highlight at the beginning was the first keynote by Rand Fishkin on "The Death of Marketing Attribution" - definitely a topic that affects us all!
The use of AI was on everyone's lips, and many speakers shed light on the current application possibilities as well as the outlook for the future of search engine marketing.
We return to Hamburg with many new ideas and look forward to the next time!
