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Digital Experience Platform as a catalyst for digital transformation

The digital transformation has been occupying companies for almost two decades. While some only see the effort involved, others benefit greatly from the advantages of digital processes: Companies not only save time and...

Online is one of the most important sales channels - in both B2C and B2B. No wonder, as it gives users convenient access to comparable price and product information. But of course, online shoppers - whether business decision-makers or private buyers - want convenient processes: from a simple...

Addressing prospective customers throughout the customer journey

The former boundary between marketing and sales no longer exists in many companies. And for good reason: the better marketing fulfills its task of generating leads and developing them to sales maturity, the greater the chances...

The idea that 'the customer is king' has long been an established principle guiding customer service and care practices in the United States. However, this was not necessarily the case in Germany until more recently. In the past, companies in Germany may not have placed as much emphasis on...

The coronavirus pandemic has turned all our lives upside down. B2B sales have also been affected. No networking, no personal appointments, no interpersonal decision-making based on the emotional approach of potential customers by experienced sales professionals. Many long-established...

How to successfully launch a B2B web shop

Digital commerce has also long been established in the business customer segment. However, setting up a B2B online store is not enough. To really benefit from the advantages of e-commerce - optimizing and automating business processes, opening up...

CRM system: single point of truth for marketing and sales

Data is one of a company's most valuable assets. It is an indispensable basis for all marketing and sales activities. In order to be able to work in a data-driven manner, a modern CRM system is required that acts as a single point of...

Sensei and Magento enable end-to-end analysis of content and experiences

Amazon led the way last year: AI-based - and therefore automated - product recommendations intelligently support customers throughout their shopping journey and their search for relevant products. Thanks to the...

Retain customers in the long term with the help of CRM systems

Successful customer experience management (CXM) starts with customer acquisition: companies provide potential customers with the right information at the right touchpoint at the right time during their customer journey. This is...

Corona crisis as a driver of digitalization

The current coronavirus pandemic has not only turned the world upside down, but has also revealed shortcomings in many areas: from unfavourable dependencies in supply chains to a lack of digitalization. Many German companies have some catching up...