Bildmontage: Monitor mit Startseite eines Merchandising-Shops, rechts daneben Handy mit mobiler Ansicht der Website

EVENTIM.Tixx

Online store platform for merchandising with Magento 2

Implementation

Foto: seitliche Ansicht eines Laptops mit einer Seite des Merchandising-Shops

Magento provided a perfect basis with its standard range of functions. In addition, EVENTIM.Tixx's extensive special requirements for the ticket store could be implemented very well individually thanks to Magento's excellent expandability.

Design

The store layout was individually designed by EVENTIM.Tixx on the basis of a Magento 2 template and adapted to the existing design of the existing ticket stores. This layout was implemented responsively for the mobile version.

Shirt configurator

As a special functionality, atlantis dx installed a jersey configurator on the product detail pages that can be used as required. A combination of configurable products and individual options was used. In addition to the product variant "jersey size", customers can optionally select sleeve logos and back flocking (desired player). An individualized preview image is then displayed depending on the selected options.

Further functions (excerpt)

Customized search via FactFinder
Individualized template based on the ticket stores, tailored to EVENTIM.Tixx
Highly customized checkout
Colors can be configured in the backend
"Building block" system for installing and configuring new stores for new customers by EVENTIM.Tixx itself
Customization for multi-server operation
Registration / customer data management via single sign-on
Extension of the standard REST API for communication with EVENTIM.Tixx interfaces (import of customers and products, export of orders)
Customized reporting
Individual payment interface to payment providers
Use of the Magento Test Framework
Setup of different user roles in the backend
Different discount groups, for example for season ticket holders
Availability display in traffic light format for stock levels
Packing station as delivery address
Use of voucher codes

Result

Bildmontage: Laptop frontal mit geöffneter Startseite einer Merchandising-Shops

The launch of the first online store based on this project was already a complete success. However, the advantages of Magento 2 as a basis were particularly convincing in the implementation of the other online stores managed by EVENTIM.Tixx. The system is now used by FC Heidenheim, Eintracht Braunschweig, Deutscher Eishockey Bund, Telekom Baskets Bonn, Grizzlys Wolfsburg, VFL Osnabrück and Brose Bamberg, among others. EVENTIM.Tixx offers a uniform technological basis, but nevertheless a wide range of options in terms of layout, functionality and interfaces, providing precisely the modular system that forms the basis for the future merchandising e-commerce business.

Back to the overview

eventim-tixx.com