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Hermann Hartje KG
Planning, consulting and implementation of various core projects as part of the digitization strategy
Hermann Hartje KG is a manufacturer and wholesaler for the bicycle, motorcycle and automotive retail trade. The constantly growing product portfolio includes its own bicycle and wheel production, a full range of bicycle parts, as well as sports and outdoor articles, scooter, motorcycle and vehicle parts and tools. As part of the digitalization strategy, atlantis dx was commissioned to plan, advise and implement various core projects.
Project Middleware
Initial situation:
At Hartje, business-relevant information is spread across several companies, systems and responsibilities. In the complex system landscape, there were only a few source systems that were connected to each other in order to exchange data. In addition, there was a lack of corresponding data quality standards. Providing the right information therefore required a great deal of effort on all sides and processes could not be automated or mapped end-to-end.
Solution approach:
We introduced a central information platform (middleware) that bundles and provides the business-relevant information required across divisions and companies. The decision was made in favor of the "Enterprise Service Bus" approach based on the Talend data integration solution. The platform forms a standardized interface for the flexible and fast connection of other source systems and enables modern data management. Thanks to the middleware, the data is traceable and of high quality, which ensures the establishment of a new data culture.
Project CRM
Initial situation:
As a group of companies operating throughout Europe with a constantly growing customer base, Hartje was faced with the challenge of having to meet ever-increasing internal and external requirements with regard to customer information. In addition to a uniform 360° view of the customer and the creation of data governance, the focus of the requirements was on automated data collection, data availability, data analysis and data completeness. Customer information could not be made available in the required form and more complex evaluations were only possible to a limited extent. In addition, the customer data was distributed across different systems and was very difficult to correlate.
Solution approach:
With SugarCRM, we implemented a flexibly adaptable and scalable CRM system that already covered Hartje's common requirements as standard. Thanks to the wide range of configuration options, we have adapted the system optimally to Hartje's data structures and business processes. By introducing the solution, customer data has not only been centralized, but also meets new quality standards. This has created a perfect starting point for the digital processing of the data. Sugar's workflow engine and integration with the middleware ensure automated and cross-system processes, eliminating manual work steps.
Find out more about how Hartje uses Sugar and how the CRM solution supports its daily work:
Web application project
Initial situation:
The seasonal ordering process for new bicycle models by retailers was characterized by a very high volume of manual steps at Hartje. Certain logics in these steps and the complex discount network were based on information that was not suitable for digital processing. However, as ordering is a very relevant business process at Hartje, it needed to be optimized and mapped end-to-end.
Solution approach:
Based on the PHP web framework Symfony, we developed and integrated a web-based user interface and a layer containing business logic (business layer). This enabled sales staff to digitally record and process orders and obtain the correct results.
The challenge was to prepare the prevailing information, such as the discount structure and business logic, in a suitable form so that it could be used digitally. In addition, various endpoints were created that are used by systems such as the
online store. The process is completely digitalized and the information is distributed to various systems via the middleware. Orders are now automatically delivered to the ERP system, taking into account the correct prices and requirements.
