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New white paper: Customer Experience
As digitalization progresses, consumers have become accustomed to being able to access information about your company, your products and your services anytime and anywhere. Your company must adapt to this change in behavior. In order to meet the highly heterogeneous requirements of your demanding target group(s), you should make contact with customers and interested parties via various analog and digital channels.
Digital customer experience as a success factor
The customer is king. Prospective customers research online and encounter a wide range of providers: they visit the company website, browse the blog, read published specialist articles, look around the online store, stumble across a search engine ad, subscribe to the newsletter, watch image videos on YouTube, view glossy product images on Instagram, use the chat function on the website, request further information and so on. One thing is certain: Prospective customers engage with a company long before it realizes it. In order to stand out from the crowd, arouse the interest of potential customers and make it onto their shortlist, companies need to be convincing in all channels - with target group-specific content that is available at relevant touchpoints. After all, the digital competition is just a mouse click away.
Digital Experience is part of our program
Since May 2021, digital experience has not only been part of our company name atlantis dx, it is actually part of our program. That's why we are dedicating an entire whitepaper series to digital experience. The second publication in the series is "Customer Experience: From A for ad to Z for satisfied customer".
In this white paper, we have compiled
- which relevant B2B touchpoints there are,
- which phases the customer experience is divided into,
- how to professionally manage and control the customer experience,
- how successful customer experience management works in practice and
- why the CRM system plays a central role in all of this.
