Sporty, sporty: one highlight follows the next!

The last few weeks have been full of exciting events for us - and it's going from strength to strength! Whether at the Sport Forum Switzerland, the FanCommerce Forum in Hamburg or the upcoming Sport Marke Medien event in Munich: The sports industry is proving to be more dynamic than ever, focusing not only on exciting discussions about current trends such as digital transformation, fan loyalty and service automation, but also on networking between industry experts, companies and visionaries.

Review of the Sport Forum Switzerland

At the beginning of November, we were guests at the Sport Forum Switzerland in Lucerne. In the impressive setting of the KKL, with a view of Lake Lucerne, we discussed the latest trends in the sports business.
The varied program featured presentations, panel discussions and networking sessions. The topics: digital transformation, fan loyalty and the challenges of the future. Industry experts and executives from sport, technology and business shared their valuable insights.

FanCommerce Forum: Customer service meets digitalization

The next highlight followed on November 14: the FanCommerce Forum at the Volksparkstadion Hamburg. Together with our partner Zendesk, we presented our insights in the session: "Personalized & efficient customer service thanks to digital support".

The focus was on questions such as:

• How can automation and emotional fan engagement be combined?
• Which digital tools increase service efficiency?
• How can we make the fan experience even more personal and emotional?

The event went far beyond soccer - modern approaches in merchandising and e-commerce were also discussed. Thanks to Zendesk for the exciting insights and to the ESB Marketing Network for the excellent organization.

Outlook: Sport Marke Medien in Munich

The event continues on December 2 and 3 at Sport Marke Medien in Munich. Our highlight: Michael Märtin from atlantis dx will be taking part in the discussion panel on the White Stage: "Cross-selling potential between ticketing and merchandising" on December 3 at 09:40.

The exciting program and the possibility to register can be found here: Sport Marke Medien.

Premiere: The SportFinder platform

We are particularly pleased to give an insight into our new SportFinder portal for the first time at the upcoming events! From 2025, we will use this platform to connect sports enthusiasts - whether active or passive - with exciting events and providers.

Register now for the pre-launch and give us your feedback!

We look forward to the next events and the exchange with the sports community!