Anbieter: atlantis dx GmbH
Zweck: Dienen zum Speichern der Cookie-Einstellungen, Login und Einstellungen, die auf der Seite vorgenommen werden.
Cookie Name: cookie_consent, cookie_gtm_consent, fe_typo_user, be_typo_user
Laufzeit: Sitzung, Cookie-Einstellungen bis zu einem Jahr
What is a digital experience platform (DXP)?
A digital experience platform supports your company in its digital transformation. It acts as a central platform for the creation, management, delivery and optimization of contextual digital experiences. Content management, e-commerce and marketing automation are controlled by a single platform to deliver digital content across channels.
In addition, a DXP collects and organizes customer data from various sources, providing the basis for data-driven marketing. This enables companies to generate real added value from the collected data. You create valuable analyses and personalized content that inspire your customers and optimize the customer lifecycle in the long term.
How a DXP works
Compared to traditional content management systems (CMS), DXPs offer a wide range of additional functions. Which specific functions these are depends on the software selected and the individual needs of the company. Thanks to its modular architecture and API-based integrations, the platform can be flexibly expanded and perfectly adapted to the specific requirements of your company.
DXPs usually offer at least the following functions:
- Collecting customer data from various sources
- Data filtering in compliance with governance and data protection guidelines
- Structuring and processing customer information into consolidated customer profiles
- Data analysis for effective use
These basic functions can be expanded as required with the help of individual modules. A single digital experience platform could therefore integrate microservices for partner relationship management, content management, customer service, e-commerce and external mobile apps and portals.
The advantages of a digital experience platform over traditional systems
Many companies still use content management systems (CMS) to manage content and many other tools to sell products, manage customer relationships and automate marketing processes. A DXP combines all these tasks in a single platform. It helps companies to standardize data from different sources, make it usable in different departments and understand the customer journey. This lays the foundation for the optimal personalization of digital content. However, the benefits of such a digital system go far beyond these purposes.
14 reasons why you benefit from a DXP
Companies bundle their data from different sources, which allows a uniform view of customer information and simplifies data management.
By providing content via a content delivery network (CDN), the website loads faster for visitors.
The headless approach allows different digital channels (website, online store, app, smart speakers, displays in stores, etc.) to be fed from a central data source.
Companies can offer their customers consistent and personalized experiences across different channels and digital touchpoints.
DXPs are highly scalable and adapt to the growth and changing requirements of a company.
Companies can bring their products and services to market faster by optimizing and automating processes.
Different systems such as CRM, PIM, e-commerce platforms, business intelligence solutions, marketing automation tools and much more can be seamlessly integrated and managed with a single application.
With the help of the extensive analysis functions, companies can optimize the customer journey to guide customers more effectively through the purchasing process and improve conversion rates.
As a central platform, a DXP promotes collaboration between the various departments by providing direct access to different tools and digital data.
With the help of analysis and personalization functions, companies create innovative digital experiences that are based on the individual needs and preferences of their customers.
Relevant and personalized content strengthens customer loyalty.
The automation of marketing strategies and campaigns leads to a more efficient customer approach and improves marketing ROI.
DXPs collect all relevant information on one platform. This means that comparisons between different systems are no longer necessary, which leads to faster analyses, reliable results and ultimately well-founded decisions.
Companies save more money when they combine different technologies and systems in a single platform. This means they have to pay less for the management and maintenance of multiple platforms.
Start your digital transformation with atlantis dx
Before you look for a suitable DXP, you first need to know the problems you want to solve with the platform. With a professional agency, you will save time and find the right application for your specific requirements. Most IT service providers also offer a full service that goes far beyond consulting and supports companies during implementation, trains employees and is available for maintenance work.
Are you still looking for a suitable sparring partner? At atlantis dx, we have years of experience in the fields of data management, content management and e-commerce. We will provide you with a customized digital solution that meets your specific needs. As an Ibexa partner, we are happy to recommend our preferred platform, but we are also happy to help if you prefer a different solution.
FAQs about DXP
A DXP enables the retrieval, filtering, organization and analysis of customer data, supports the provision and optimization of context-related digital experiences and can integrate a variety of modules with different functions.
Digital experience platforms help companies to implement personalized and data-driven processes that improve customer experiences across all digital channels. They help teams to fully exploit the potential of their data, gain valuable insights and make informed decisions.
Companies must first identify their specific problems and requirements that they want to solve with the DXP. In the next step, they should compare different providers and get feedback from different departments in the company to find the platform that best suits their specific needs and budget.
