News

After the summer break, Smart Datalytics brought together over 50 interested participants at collabor8 on the OTTO Campus on 15.08.2019.

Charlotte Grewe and Dr. Rene Gilster gave the keynote speech under the name Experiments@OTTO. In the presentation, the two used a current example of the...

Now that digitalization has found its way into most companies, the topic of artificial intelligence (AI) is currently on everyone's lips. It is undeniably hype, but it is nevertheless worth taking a look behind the scenes. A particularly lively discussion has arisen around the use of...

Sustainably positive customer experiences are becoming increasingly important for business success in the course of digitalization. "Retail companies generally use a customer relationship management system (CRM) for targeted, systematic customer relationship management," writes Dario...

Customer experience is also a key success factor in B2B business. Read this checklist by Head of Data & Analytics Dario Waechter in the E-Mail Marketing Forum to find out why a customer relationship management system (CRM) forms the key basis and what else is important.

To the checklist

Im...

On April 9, 2019, the time had come: atlantis media turned 25 years old!

And since the Port of Hamburg also celebrated its birthday just a few days later (and was only slightly older at 830 years), we took this as an opportunity for a great celebration of the atlantis media family on the...

Smart Datalytics #14 took place shortly after the start of spring in cooperation with Fieldfisher. Fieldfisher is an international commercial law firm with a particular focus on advising highly regulated, IP and technology-oriented companies. The keynote speech "Legal questions on smart data...

The last day of January brought the first Smart Datalytics of 2019. Around 80 interested participants gathered at the Otto Campus at collabor8 on January 31 for another exciting topic under the motto "from data design to data discovery to predictive analytics". In cooperation with bonprix,...

The last Smart Datalytics was dedicated to a topic that is currently appearing in the general and specialist media in an almost inflationary fashion - artificial intelligence. In particular, the influence of these technologies on sales processes is the subject of heated economic debate. For...

Talend, our long-standing partner in the field of data integration, has been classified as a Leader for the third time in a row in the latest "2018 Gartner Magic Quadrant for Data Integration Tools" report. The independent American market research company Gartner Inc. publishes the Magic...

Would you like to know what you should look out for when introducing a B2B webshop? Then read what atlantis media Managing Director Michael Märtin advises in the current issue of Business Partner PBS.

He says: "In trade with business customers, the digital transformation offers small and...