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Successful customer experience management (CXM) starts with customer acquisition: companies provide potential customers with the right information at the right time and at the right touchpoint during their customer journey. This is right and important. It is just as fundamental to do the...

Dear business partners,

Our lives are currently completely dominated by the corona pandemic. As a company, we are of course also affected and for our team and our families, health is currently our top priority.

In contrast to many other companies, which are unfortunately partially or...

After the summer break, Smart Datalytics brought together over 50 interested participants at collabor8 on the OTTO Campus on 15.08.2019.

Charlotte Grewe and Dr. Rene Gilster gave the keynote speech under the name Experiments@OTTO. In the presentation, the two used a current example of the...

Now that digitalization has found its way into most companies, the topic of artificial intelligence (AI) is currently on everyone's lips. It is undeniably hype, but it is nevertheless worth taking a look behind the scenes. A particularly lively discussion has arisen around the use of...

Sustainably positive customer experiences are becoming increasingly important for business success in the course of digitalization. "Retail companies generally use a customer relationship management system (CRM) for targeted, systematic customer relationship management," writes Dario...

Customer experience is also a key success factor in B2B business. Read this checklist by Head of Data & Analytics Dario Waechter in the E-Mail Marketing Forum to find out why a customer relationship management system (CRM) forms the key basis and what else is important.

To the checklist

Im...

On April 9, 2019, the time had come: atlantis media turned 25 years old!

And since the Port of Hamburg also celebrated its birthday just a few days later (and was only slightly older at 830 years), we took this as an opportunity for a great celebration of the atlantis media family on the...

Smart Datalytics #14 took place shortly after the start of spring in cooperation with Fieldfisher. Fieldfisher is an international commercial law firm with a particular focus on advising highly regulated, IP and technology-oriented companies. The keynote speech "Legal questions on smart data...

The last day of January brought the first Smart Datalytics of 2019. Around 80 interested participants gathered at the Otto Campus at collabor8 on January 31 for another exciting topic under the motto "from data design to data discovery to predictive analytics". In cooperation with bonprix,...

The last Smart Datalytics was dedicated to a topic that is currently appearing in the general and specialist media in an almost inflationary fashion - artificial intelligence. In particular, the influence of these technologies on sales processes is the subject of heated economic debate. For...