The 11 success factors in e-commerce

Online is one of the most important sales channels - in both B2C and B2B. No wonder, as it gives users convenient access to comparable price and product information. But of course, online shoppers - whether business decision-makers or private buyers - want convenient processes: from a simple checkout to the option of conveniently reordering products. Reason enough to get your own online store on the road to success.

When developing a customized online store, it is important to consider the most important success factors in e-commerce. Starting with hybrid platform concepts, returns and complaints management through to AI features: they support the technically flawless implementation of the project along the development journey to the finished store and map customer-specific requirements in terms of processes.

One backend, different frontends

The first step towards flexibility in the future strategic orientation of e-commerce activities is a hybrid approach: a technology that meets the functional requirements of a B2B and B2C store in equal measure. Established and modular store systems are particularly suitable for this. Companies can address different target groups from the same backend and develop different frontends that are suitable for buyers. Once this first stage has been reached and successfully implemented, the next step is the development of a stable foundation, system integration, web analytics and much more.

In the free whitepaper "Digital commerce - The top 11 success factors in e-commerce" from atlantis dx, interested parties can find further information on the successful development of an online store. Other topic-related content is available for free download here.

Author: Denis Rathig