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Continuation of the whitepaper series: Online marketing
Digital first? Absolutely! For some time now, consumer behavior has been shifting more and more to digital channels. B2C and B2B customers alike expect to find what they are looking for online - from information and products to accompanying services. In order to remain successful, you have no choice but to digitize your business processes - including in marketing. After all, it is almost impossible to reach digitally savvy customers and prospects with newspaper ads. Instead, you should make advertising contact with your target group where they are: on the Internet.
Because we believe that professional online marketing is no longer an optional extra, but an absolute must, we have dedicated a separate white paper to this topic: Online marketing. A central element of customer approach, acquisition and retention.
In this white paper you will learn
- why the corporate website is the linchpin of online marketing,
- why the needs of the target group are crucial,
- how online marketing works in practice,
- which relevant channels exist and
- under which conditions online marketing is successful.
