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211.

How to successfully launch a B2B web shop Digital commerce has also long been established in the business customer segment. However, setting up a B2B online store is not enough. To really benefit… Latest news

212.

Not without my customer data

CRM system: single point of truth for marketing and sales Data is one of a company's most valuable assets. It is an indispensable basis for all marketing and sales activities. In order to be able to… Latest news

213.

Why SMEs should no longer do without AI-based product recommendations

Sensei and Magento enable end-to-end analysis of content and experiences Amazon led the way last year: AI-based - and therefore automated - product recommendations intelligently support customers… Latest news

214.

Six-part topic series: Drivers of digitalization - 6: Drivers: Explainable AI

Last but not least, we would like to recommend Explainable AI. Because in order to really benefit from AI-based models, companies need to be able to correctly assess the results delivered. In this… Latest news

215.

Six-part series: Drivers of digitalization - 5: Drivers: Open Source

Open source technologies have long been indispensable in software development and serve as a valuable pillar of digitalization. More and more systems are opening up to open source-based AI and… Latest news

216.

Six-part topic series: Drivers of digitalization - 4: Drivers: Natural Language Processing

In addition to platform economics, customer experience and augmented analytics, natural language processing (NLP) is also an important driver of digitalization. The process allows data to be made… Latest news

217.

Six-part topic series: Drivers of digitalization - 3: Drivers: Augmented analytics

Today we would like to draw your attention to augmented analytics. With augmented analytics, the processes of data collection, cleansing and evaluation can be automated and thus noticeably… Latest news

218.

Six-part topic series: Drivers of digitalization - 2: Drivers: Customer experience

After providing information on the platform economy in the first part of this series, we are now focusing on the customer experience as another driver of digitalization. The need to provide customers… Latest news

219.

Six-part topic series: Drivers of digitalization - 1st driver: platform economy

The current coronavirus pandemic has revealed shortcomings in many areas. When it comes to digitalizing their processes, there is a need to catch up in many places - something that companies have… Latest news

220.

How successful customer experience management works

Retain customers in the long term with the help of CRM systems Successful customer experience management (CXM) starts with customer acquisition: companies provide potential customers with the right… Latest news

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