Data protection-compliant web analysis with Matomo (formerly Piwik)

Success on the Internet is based on a good analysis of your online measures and their continuous optimization. To do this, it is important to know which areas of your website are visited most frequently, where visitors were directed to your site from and where they leave your website without having achieved anything. The web analysis tool Matomo (formerly Piwik) is a reliable provider of this data.

Matomo is an open source (license-free) web analysis tool. It provides you with detailed statistics on the behavior of visitors to your website, such as

• Number of visitors per day
• Length of visits to the entire site and individual posts
• Visits to your own site via external links
• Search engine and keywords used by the visitor
• Display of the web browser used, country, date, time

In contrast to many commercial web analysis tools, Matomo can be operated on your own server and stores all data there. This means that the data remains with your own provider. This makes Matomo an alternative for companies with correspondingly high data protection requirements.

You can find an online demo of Matomo on the official website https://matomo.org/.